Art Direction and Design
I worked with legendary poster artist Graham Humphreys on the Blood Drive Key Art, providing him with a rough compositional sketch along with a few reference photos. He was given a proper balance of respect, space and guidance not often common during this process.
Somewhere between the 4th or 5th round came this treatment. There were a few that could have worked but ultimately this felt the most right for the property.
All 13 episodes were given their own title treatment to reflect the sub-genre being referenced that week. This gave each one it's own identity within the larger Blood Drive world.
VHS covers and lobby cards were composed for each episode to help drive tune-in. This included the sub-genre title treatment yet cohesive under the larger Blood Drive look.
Being part of the marketing team for Blood Drive was a true joy and one I hope to repeat with future "spirited" productions. Myself, along with writer/producers Justin Grazioli and Max Tadaldi, were given a rare freedom and trust that resulted in ideal marketing materials. Below is sample of some design work I created for the campaign.
Episodic Title Cards
Cinematography: Ron Levy