Blood Drive

Art Direction and Design

 
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art direction

I worked with legendary poster artist Graham Humphreys on the Blood Drive Key Art, providing him with a rough compositional sketch along with a few reference photos. He was given a proper balance of respect, space and guidance not often common during this process. 

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Title Design

Somewhere between the 4th or 5th round came this treatment. There were a few that could have worked but ultimately this felt the most right for the property.  

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Episodic Titles

All 13 episodes were given their own title treatment to reflect the sub-genre being referenced that week. This gave each one it's own identity within the larger Blood Drive world.

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Social media

VHS covers and lobby cards were composed for each episode to help drive tune-in. This included the sub-genre title treatment yet cohesive under the larger Blood Drive look.  

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Press kit

I assembled a low budget press kit (web and print) with the help of Luke Watkins , Ed Sherman and crudely styled episodic discriptions by Diana Davis.


Being part of the marketing team for Blood Drive was a true joy and one I hope to repeat with future "spirited" productions. Myself, along with writer/producers Justin Grazioli and Max Tadaldi, were given a rare freedom and trust that resulted in ideal marketing materials.  Below is sample of some design work I created for the campaign.

Episodic Title Cards

Cinematography: Ron Levy